March is a time of celebration, recognition, and advocacy as we observe Women’s Month in the Philippines. It is a period dedicated to acknowledging the invaluable contributions of women in various sectors while also pushing forward the ongoing fight for gender equality. This year, the Philippine Commission on Women (PCW) invites everyone to take part in a simple yet meaningful act of solidarity—wearing purple every Wednesday throughout the month.

Why Purple?

        Purple is a globally recognized color representing justice and dignity—two fundamental principles in the movement for women's rights. The choice of this color for Women’s Month reflects a commitment to achieving gender equality and amplifying women’s voices in all aspects of life. By donning purple every Wednesday and on March 8, International Women’s Day, individuals and communities can visually express their support for the cause.

A Call for Inclusive Progress

        This year’s sub-theme, “Babae sa Lahat ng Sektor, Aangat ang Bukas sa Bagong Pilipinas,” underscores the vision of a nation where every woman—regardless of background, occupation, or social status—flourishes. It aligns with the broader goal of Bagong Pilipinas, an initiative aimed at national transformation, ensuring that every woman enjoys her rights, has equal access to opportunities, and lives free from discrimination, gender bias, and violence.

        The theme is a reminder that women’s empowerment is not a sectoral issue; it is a national one. The progress of a nation is intrinsically tied to the advancement of women in all fields, from politics and business to education and grassroots leadership.

How Can You Participate in Purple Wednesdays?

        Supporting women’s rights does not always require grand gestures. Simple, everyday actions—such as wearing purple every Wednesday in March—can go a long way in spreading awareness and showing solidarity. Here’s how you can get involved:

1. Wear Purple with Pride—Wear your best purple outfit every Wednesday, whether at work, school, or within your community. Let it serve as a conversation starter about the importance of gender equality.

2. Educate and Inform – Use social media to spread awareness about Women’s Month and the significance of Purple Wednesdays. Share facts, inspirational stories, and messages of empowerment using the hashtags #PurpleWednesdays, #PCW2025, and #WomenEmpowerment.

3. Engage in Discussions – Attend webinars, forums, or discussions on gender equality and women’s rights. Many organizations host events in March to highlight pressing issues that women face.

4. Support Women-Owned Businesses – Show your support for female entrepreneurs and local businesses owned and led by women.

5. Advocate for Change – If you notice gender bias or inequality in your workplace, school, or community, speak up and advocate for inclusive policies.

Recognizing Women’s Contributions Across All Sectors

        The success of the *Bagong Pilipinas* vision is contingent upon ensuring that women have equal access to opportunities and resources. Here are some key areas where women’s roles and achievements must be celebrated and further strengthened:

  • Politics and Governance – Women leaders have continuously demonstrated resilience, integrity, and excellence in public service. Supporting more women in governance means fostering policies that are inclusive and responsive to all.
  • Business and Entrepreneurship – Women-run businesses contribute significantly to the economy. Empowering female entrepreneurs through funding, mentorship, and training is crucial for national development.
  • Education and STEM Fields – Encouraging young girls to pursue careers in science, technology, engineering, and mathematics (STEM) ensures innovation and diversity in these critical industries.
  • Agriculture and Rural Development – Women play a vital role in farming and rural enterprises. Providing them with resources and knowledge will improve food security and economic growth.
  • Healthcare and Social Work – Many women serve as frontliners, caregivers, and healthcare providers. Recognizing their efforts and ensuring they receive fair wages and support is essential.

Beyond March: Continuing the Fight for Gender Equality

        Women’s Month serves as an annual reminder of the work that still needs to be done. However, the fight for gender equality should not be limited to just one month. Here’s how we can continue advocating for women’s rights beyond March:

  • Legislative Advocacy– Support policies that promote gender inclusivity, such as equal pay laws, anti-harassment measures, and reproductive rights legislation.
  • Mentorship and Leadership Development – Encourage women, especially young girls, to take leadership roles in their respective fields.
  • Addressing Gender-Based Violence – Advocate for stronger protections for women against all forms of violence and harassment.
  • Encouraging Male Allies – Gender equality is not just a women’s issue; men must also be part of the conversation. Encouraging male allies to support women’s empowerment strengthens the movement.

A Brighter Future for All

        Women’s Month and the Purple Wednesdays campaign are more than just symbolic gestures; they are declarations of commitment to a more just, equal, and progressive Philippines. By participating, we reaffirm our stand that no woman should be left behind in the nation’s journey toward development.

        This March, let’s all proudly wear purple, celebrate the achievements of women, and continue advocating for a future where gender equality is a reality for all. Together, we can build a Bagong Pilipinas where every woman in every sector has the opportunity to rise and succeed.