Every year, as we celebrate Women's Month in March, we see a sea of purple adorning social media posts, banners, clothing, and advocacy materials. But why is purple the color most associated with women’s empowerment, gender equality, and the feminist movement? This striking hue carries deep historical, cultural, and symbolic significance that makes it the perfect representation of the strength, resilience, and achievements of women worldwide.  

The Historical Significance of Purple in Women's Rights

        The association of purple with women’s rights dates back to the early 20th century during the suffragette movement in the United Kingdom. The Women’s Social and Political Union (WSPU), which fought for women’s right to vote, adopted three colors: **purple, white, and green**. Each color had a distinct meaning:  

  • Purple-symbolized dignity and justice.  
  • White- represented purity and the nobility of their cause. 
  • Green-signified hope and new beginnings.  

        This powerful symbolism made purple an enduring color of the fight for women's rights. As the feminist movement evolved, purple continued to be associated with advocacy for gender equality, becoming an internationally recognized color for women’s empowerment.  

Purple in the Modern Feminist Movement

        In contemporary times, purple remains a prominent color in feminist movements and advocacy campaigns worldwide. It is frequently used by organizations like UN Women and the International Women's Day campaign to promote gender equality, women's leadership, and policies addressing violence and discrimination.  

        Purple is also a key color in movements such as International Women's Day (March 8th), the 16 Days of Activism Against Gender-Based Violence, and various UN initiatives supporting women's rights. Its strong historical ties and ongoing use in activism make it a unifying and recognizable symbol for women's empowerment.  

The Symbolism of Purple: Strength, Power, and Ambition

        Beyond its historical associations, purple is a color rich in symbolism. It is often linked to power, ambition, wisdom, and dignity—qualities that perfectly reflect the strength and resilience of women across generations.  

  • Royalty and Power – Throughout history, purple has been associated with royalty and leadership. In ancient times, purple dye was rare and expensive, reserved for monarchs and nobility. Today, women are breaking barriers in leadership, politics, business, and other fields, making purple a fitting color to represent their achievements.  
  • Creativity and Wisdom – Purple is also linked to creativity, innovation, and intelligence—qualities embodied by countless women who have made groundbreaking contributions in science, arts, and literature.  
  • Justice and Dignity – As originally signified by the suffragette movement, purple continues to represent justice and dignity, reinforcing the demand for equal rights, fair treatment, and opportunities for all women.  

Why Purple is the Perfect Color for Women’s Month

As we celebrate Women’s Month, purple serves as a visual reminder of the progress made in advancing women's rights and the work that still lies ahead. It unites individuals, organizations, and governments in a shared commitment to breaking barriers, promoting inclusivity, and ensuring a more equitable world for future generations.  

Wearing purple, decorating spaces with the color, or using it in campaigns and social media posts helps amplify the message of empowerment and solidarity. It is a simple yet powerful way to show support for gender equality and acknowledge the achievements of women everywhere.  

How You Can Celebrate Women’s Month with Purple

Here are some ways you can embrace purple during Women’s Month:  

1. Wear Purple – Show your support by wearing purple clothing, accessories, or ribbons.  

2. Light Up in Purple – Many landmarks worldwide are illuminated in purple to mark International Women's Day. Consider using purple decorations or lighting at home or in workplace.  

3. Join Online Campaigns – Use the color in your social media posts, profile pictures, and banners to spread awareness.  

4. Support Women’s Organizations – Donate to or volunteer for groups advocating for women’s rights and empowerment.  

5. Educate and Inspire – Host discussions, workshops, or community activities highlighting the contributions of women in various fields.  

        Purple is more than just a color—it is a symbol of power, progress, and resilience. Its deep historical roots in the fight for gender equality, combined with its modern-day significance, make it the perfect representation of Women’s Month. By embracing the color purple, we celebrate the achievements of women, honor their struggles, and reaffirm our commitment to creating a world where all women can thrive.