New Lucena recently took a significant step towards unlocking its tourism potential with the Tourism Development Planning Workshop led by the esteemed Gilbert G. Marin, the Provincial Government Assistant Department Head of  Provincial Culture, Arts, History and Tourism Office (PCAHTO). This immersive event brought together local stakeholders, government officials, entrepreneurs, and visionaries to create a roadmap for New Lucena's future as a vibrant tourist destination.

Mayor Liecel Mondejar-Seville and Municipal Tourism Officer-Designate Robert D. Gualta give the Certificate of Appreciation to Mister Gilbert G. Marin as a resource speaker of the five-day workshop. 


Setting the Stage for Tourism Excellence

The workshop aimed to lay the foundation for New Lucena's tourism industry. Gilbert G. Marin, a renowned expert in tourism development planning, shared his wealth of knowledge and experience with attendees, guiding them toward realizing the town's tourism potential.

Mr. Gilbert G. Marin with the Tourism Development Planning Workshop participants. 


Discovering New Lucena's Unique Charm

One of the critical aspects of the workshop was identifying and celebrating New Lucena's unique characteristics. Participants engaged in insightful discussions, deep dives into the town's history, and tours of its natural wonders and cultural sites. These experiences allowed them to profoundly understand New Lucena's assets and what makes it an attractive destination.

Community Involvement and Sustainability

Mr. Marin emphasized the importance of community involvement and sustainability in tourism development. Engaging local residents and business owners in planning ensured their voices were heard and the tourism initiatives would benefit the entire community. Discussions also revolved around environmentally responsible practices to protect New Lucena's natural beauty for future generations.

Identifying Key Tourism Products and Services

Participants worked collaboratively to identify New Lucena's unique tourism products and services. Diverse offerings were explored, from ecotourism opportunities in the lush rainforests to cultural experiences showcasing the town's heritage. Entrepreneurs and local businesses saw this as an opportunity to expand and diversify their enterprises while preserving the authenticity of New Lucena's tourism offerings.

Infrastructure and Promotion

Infrastructure development and effective promotion were also focal points of the workshop. Gilbert G. Marin provided insights into creating infrastructure that enhances the visitor experience, such as well-maintained trails, visitor centers, and accommodations. Attendees discussed branding, marketing strategies, and partnerships to promote New Lucena to a broader audience.

A Vision for New Lucena's Future

The culmination of the workshop was the creation of a comprehensive Tourism Development Plan for New Lucena. This visionary document outlined the strategies, goals, and initiatives needed to turn New Lucena into a thriving tourist destination while preserving its cultural and environmental treasures.

A Bright Future Beckons

The Tourism Development Planning Workshop has set New Lucena on a transformative journey. With newfound knowledge, collaborative efforts, and a clear roadmap, the town is poised to emerge as a beacon of sustainable and culturally rich tourism in the Philippines. As New Lucena embarks on this exciting chapter in its history, it invites travelers worldwide to experience its beauty and warmth, making it a must-visit destination for those seeking authentic and enriching experiences.